How can Marcus automate the assignment of new ad requests to Sophia?

Creating a rule in the form is an effective solution for automating the assignment of new ad requests to Sophia. This approach utilizes conditional logic that can automatically determine where requests should be directed based on specified criteria. For example, if the form allows users to submit ad requests, setting a rule can ensure that each submission is automatically funneled to Sophia’s workflow, thereby streamlining the process and ensuring no request goes unnoticed.

In contrast, while a notification system could alert Marcus when new requests come in, it does not automatically assign them to anyone. A project management app might help track requests but may not specifically facilitate automation of assignments without additional configurations. Setting up a monthly review is more of a retrospective action and does not provide the immediate automation needed to efficiently manage ad requests as they come in. Thus, creating a rule directly addresses the need for automatic assignment, making it the most efficient and effective choice in this scenario.