Which best practice should you apply to create an effective communication plan?

Establishing a go-live date is essential for creating an effective communication plan because it provides a clear timeline and helps align all stakeholders’ expectations. A set date promotes accountability and allows everyone involved to coordinate their efforts and preparations leading up to the launch. It also encourages timely communication about progress, challenges, and critical milestones, ensuring that all team members and stakeholders are informed and engaged throughout the process. By having a definitive deadline, it becomes easier to plan communication strategies effectively, ensuring that messages are delivered at appropriate times to keep all parties updated and on track.

On the other hand, not having deadlines can lead to disorganization and uncertainty, while communicating less frequently may result in stakeholders missing important updates. Ignoring feedback undermines the communication process, as stakeholder insights are crucial for refining plans and addressing any concerns efficiently. Thus, setting a go-live date is a foundational practice for successful project communication.